Digital Media Manager

Overview

Anchour is seeking a Digital Media Manager to supercharge our digital marketing efforts by planning, launching, and optimizing campaigns that deliver measurable results. This role is ideal for someone who lives and breathes performance media, thrives on uncovering actionable insights, and loves the art and science of maximizing ROI.

As a Digital Media Manager at Anchour, you’ll work across platforms like Meta, Google, CTV, and MNTN, managing paid campaigns for diverse industries, including DTC, home services, finance, and retail. You’ll collaborate closely with our strategists, creatives, and marketers to execute campaigns that drive meaningful business outcomes for our clients.

If you’re a data-driven media expert with 3–5 years of experience managing campaigns and you thrive in a fast-paced, collaborative environment, we’d love to hear from you.

About Anchour

Anchour is a creative agency of 33 and growing, focused on building unforgettable brands and digital experiences that help businesses punch above their weight. Headquartered in Maine, we specialize in serving SMBs and startups across industries like food and beverage, consumer goods, home services, financial services, and retail.

As a full-service agency, we offer strategy, branding, website design, development, copywriting, and performance marketing solutions. At Anchour, we believe in cultivating an inclusive environment where creativity, curiosity, and collaboration thrive.

What You’ll Do

• Manage Media Buying: Plan, execute, and optimize media buys across platforms like Meta, Google Ads, CTV, and MNTN to achieve performance goals.
• Campaign Optimization: Monitor campaign performance, analyze key metrics, and make real-time adjustments to improve ROI.
• Leverage Insights: Use data, audience insights, and platform trends to inform media strategies and maximize performance.
• Budget Management: Oversee annual budgets ranging from five to seven figures, ensuring efficient and effective allocation of ad spend.
• Collaborate Across Teams: Work with creative strategists, designers, and marketers to align media strategy with broader campaign objectives.
• Test and Learn: Develop and execute A/B tests to optimize creative, targeting, and bidding strategies.
• Stay Ahead of Trends: Keep up-to-date with platform changes, industry best practices, and new ad formats to ensure Anchour remains on the cutting edge.
• Reporting and Insights: Deliver clear, actionable reporting to clients, demonstrating the impact and effectiveness of campaigns.

What We’d Like To See

• Proven Expertise: 3–5 years of experience in media buying, preferably in an agency environment, with hands-on experience across Meta, Google, and CTV platforms.
• Analytical Mindset: Strong ability to analyze campaign performance data and translate insights into actionable strategies.
• Technical Skills: Proficiency with ad platforms, tracking tools, and analytics dashboards (e.g., Google Ads, Meta Ads Manager, DV360).
• Creative Collaborator: Experience working with creative teams to align media strategies with high-performing assets.
• Platform Expertise: In-depth knowledge of media buying strategies for Meta, Google, CTV, and emerging platforms like MNTN.
• Detail-Oriented: Exceptional attention to detail in managing budgets, optimizing campaigns, and reporting results.
• Trend Spotter: A passion for identifying new opportunities and staying ahead of media trends and platform updates.
• Proven Results: A track record of driving ROI and exceeding performance benchmarks for clients.

What You’ll Get

• Competitive Salary & Profit Sharing: Share in our success as we grow together.
• Retirement. Savings plan with a 4% company match.
• Premium Insurance. Comprehensive health, dental, vision, and life insurance.
• Optional HSA. An optional health savings account (HSA) for employees to set aside money on a pre-tax basis for medical expenses.
• Home Office Setup. Get a laptop + 50% reimbursement for home office equipment.
• Paid & Flexible Holidays. 12 paid holidays throughout the year, including three flexible holidays.
• Paid Time Off. Minimum three weeks of paid time off per year.
• Paid Leaves. Paid parental, medical, bereavement, and other types of leave.
• Flexible & Summer Fridays. Half-day Fridays throughout the summer, and a get-it-done-and-go mindset year-round.
• Lifelong Learners Fund. Cash for professional development (books, conferences, courses), and team bonding fun times.
• Baby Bonding Bucks. $500 bonus to cover diapers, meals, or other baby-related expenses for any employee welcoming a new child.

Why Anchour?

At Anchour, you’ll have the opportunity to do your best work alongside a team of passionate, talented individuals who thrive on collaboration and creativity. From managing multi-channel campaigns to helping brands grow, your impact will be tangible and significant.

Are you ready to help us deliver exceptional results for our clients? Let’s talk!